Campaign details

Brand: Voiz
Brand owner: Monde Nissin (Thailand) Co., Ltd
Lead agency: Ogilvy Group Thailand
Country: Thailand
Industries: Bread, cake, biscuits
Media channels: Online video, Social media
Budget: Up to 500k

Executive summary

Voiz, the waffle and biscuit brand, was battling against intense competition in the Thai snack market. It was on the verge of losing its market share and shelf space due to a lack of new product development and small marketing budget. Voiz had to differentiate itself from other sharing snacks by being a 'selfish snack with a super-secret'. With its film, The Secret, launched online, Voiz managed to survive. Not only was it able to maintain its market share and shelf space, but also to raise the price for its chocolate waffle.

Market background and objectives