Campaign details

Brand: Vodafone Retail
Brand owner: Vodafone
Lead agency: Ogilvy & Mather
Country: India
Industries: Electrical retail
Media channels: Mobile & apps, Online video, Print- general, unspecified, Social media, Virtual & augmented reality
Budget: Up to 500k

Executive summary

This case study describes how Vodafone, one of the largest telecommunications companies in India operating out of the UK, won new customers and rose above the fray during the critical holiday season by offering customers a chance to experience augmented reality (AR).

Vodafone is India's second largest telecom provider and the largest telecom retailer in terms of footprint. The company was witnessing swathes of people walking into its stores because of a government ruling which mandated that everyone verify their SIM Card using the Aadhar Card (Unique Identification Number). This was leading to increased waiting times for customers who felt exasperated.