Campaign details
Brand: Vodafone RetailBrand owner: VodafoneLead agency: Ogilvy & MatherCountry: IndiaIndustries: Electrical retailMedia channels: Mobile & apps, Online video, Print- general, unspecified, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
This case study describes how Vodafone, one of the largest telecommunications companies in India operating out of the UK, won new customers and rose above the fray during the critical holiday season by offering customers a chance to experience augmented reality (AR).
Vodafone is India's second largest telecom provider and the largest telecom...