vivo: Building brand with live bands

Leading mobile phone brand vivo boosted brand recognition in the youth segment in India and generated build-up following the release of its latest smartphone, vivo X27.

Campaign details

Brand: Vivo Brand owner: BBK Electronics Agency: Peng Haiyun Market: China Industries: Mobile devices Media channels: Competitions & contests, Events & experiential, Online video, Sponsorship - media Budget: 5 - 10 million

Executive summary

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