Campaign details

Brand: Visa
Brand owner: Visa
Lead agency: AMV BBDO
Contributing agencies: Starcom, Endeavour
Country: Global
Industries: Credit cards & loans
Media channels: Competitions & contests, Events & experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencers
Budget: Over 20 million

Executive summary

The World Cup needs no introduction

The seminal sporting fixture – an occasion unmatched in stature, audience or revenue. When the world's best footballers come together to pit their talents against one another. When the world's finest teams, and proudest footballing nations, compete for the ultimate glory.

A golden opportunity for marketers

But if you're a hard-to-explain payment network brand, how do you show up at the ultimate sporting occasion without everyone turning off?