Visa: How an invisible payment network stole the World Cup conversation

Diana Lopes, Rob Sellars

Payments technology brand Visa used the power of footballer Zlatan Ibrahimović and social media to engage audiences during the FIFA World Cup 2018.

Campaign details

Brand: VisaBrand owner: VisaLead agency: AMV BBDOContributing agencies: Starcom, EndeavourCountry: GlobalIndustries: Credit cards & loansMedia channels: Competitions & contests, Events & experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencersBudget: Over 20 million

Executive summary

The World Cup needs no introduction

The seminal sporting fixture – an occasion unmatched in stature, audience or revenue. When the world's best footballers come together to pit their talents against one another. When the world's finest teams, and proudest footballing nations, compete for...

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