Virgin Active Thailand: CPROBIC

Predashanok Isarangura, Suthisak Sucharittanonta, Anuwat Nitipanont

Virgin Active, the gym chain, created an exercise class to help people in Thailand learn how to save lives with CPR.

Campaign details

Brand: Virgin Active, ThailandBrand owner: Virgin Active, ThailandLead agency: BBDO BangkokCountry: ThailandIndustries: SportsMedia channels: Events & experientialBudget: Up to 500k

Executive summary

Virgin Active, a world-class fitness club brand that loves to challenge convention and think outside the box, saw potential to step up its exercise classes. The brand wanted to show the endless possibilities of exercise that could improve our lives. This campaign created an innovative brand experience and excited the fitness world with activation class CPROBIC, which turned an exercise routine into a life-saving...

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