Vans: Not Just One Creator

Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Campaign details

Brand: Vans Brand owner: VF Corporation Lead agency: Starcom, MRY Country: United States Industries: Sportswear Media channels: Content marketing, Programmatic display, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

Vans enables everyone to become footwear designers by uploading their own artwork to create fully personalized shoes. Not like those other not-so-custom sneaker brand customizers. To grow sales, Vans needed to expand into new territories beyond actio

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