Campaign details
Brand: Hormel Gatherings Party TraysBrand Owner: Hormel Foods, Inc.Lead Agency: Barefoot ProximityContributing Agencies: Nsight ConnectCountry: United StatesIndustries: Convenience, readymadeMedia Channels: Mobile & apps, Online dispay, Online video, Programmatic display, Radio, Search marketing, Social media, Websites & microsites
Executive Summary
Hormel Gatherings, a party tray of pre-cut meat, cheese and crackers, had almost no awareness in a category that was seen as a commodity. Conventional wisdom said that people who buy party trays are lazy or anti-Martha Stewart types. We suspected differently, so we created a...