US Cellular: Most Valued Coach

Mobile operator US Cellular reinvented a community focused programme – Most Valuable Coach – with a user-driven voting contest on social media to win over new customers and keep existing ones engaged in the US.

Campaign details

Brand: US Cellular Brand owner: Telephone and Data Systems Agency: MullenLowe US Market: United States Industries: Telephone & internet services Media channels:Events & experiential, Online video, Print - general, unspecified, Social me Up to 500k

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