Uber Eats: Anti-Aging Ice Cream

Mukund Kabra, Rumman Rizvi

Food delivery service Uber Eats used an April Fool's prank to attract attention to its service in India.

Campaign details

Brand: Uber EatsBrand owner: UberLead agency: In houseCountry: IndiaIndustries: Restaurants & takeawaysMedia channels: Online video, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

Innovation is in the DNA of Uber, and with Uber Eat's anti-aging campaign the objective was to reflect that in a fun way in the Indian food tech space. Driving the agenda of awareness and brand buzz, Uber Eats anti-aging ice cream was woven into pop culture with compelling digital content that got the internet buzzing around April Fool's Day.

The...

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