Trivial Pursuit: Trivial Pursuit Hotel

Trivial Pursuit the board game attracted attention and educated consumers about the mechanic of the game by creating the Trivial Pursuit Hotel in Russia.

Campaign details

Brand: Trivial PursuitBrand owner: HASBROLead agencies: OMD Media Direction, Leo BurnettContributing agency: RodnyaMarket: Russian FederationIndustries: Toys & gamesMedia channels: Competitions & contests, Online video, Programmatic display, Public relations, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

To promote the board game Trivial Pursuit, we launched Trivial Pursuit Hotel, based around the core idea of the game where only knowledge could open access to great service. The Trivial Pursuit game had been on the market for three years, but...

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