Campaign details
Brand: Trivial PursuitBrand owner: HASBROLead agencies: OMD Media Direction, Leo BurnettContributing agency: RodnyaMarket: Russian FederationIndustries: Toys & gamesMedia channels: Competitions & contests, Online video, Programmatic display, Public relations, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
To promote the board game Trivial Pursuit, we launched Trivial Pursuit Hotel, based around the core idea of the game where only knowledge could open access to great service. The Trivial Pursuit game had been on the market for three years, but...