TRESemmé: Online to offline success

Tricia Cruz, Kitty Faustino

Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.

Campaign details

Brand: TRESemméBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: InmobiCountry: PhilippinesIndustries: Hair careMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

TRESemmé established itself in the Philippines when it successfully launched its Keratin Smooth range and pioneered the growth of Keratin products in the market. In 2017, with the rise in popularity of natural and organic products, the brand launched its Detox and Nourish range, which catered to individuals looking for environmentally-conscious products.

To further propel the growth of its Detox and Nourish...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands