Toyota AYGO: Go Your Own Way

Car brand Toyota created a fun and flamboyant multi-channel campaign for its AYGO model, to deliver positive sales growth and steal share in the UK auto market.

Campaign details

Brand: ToyotaBrand owner: Toyota Motor CorporationLead agency: The&PartnershipCountry: United KingdomIndustries: Compact, small family carsMedia channels:Content marketing, Online video, Outdoor, out-of-home, Programmatic display, Social...