TNT: #GuerraDeMemesTNT

Mexican TV channel TNT used a Facebook live stream and social media content to increase viewership of its Academy Awards coverage.

Campaign details

Brand: TNTBrand owner: TurnerLead agency: InitiativeContributing agencies: Reprise, CrawlyCountry: MexicoIndustries: TV channels, programmes, servicesMedia channels: Livestreaming, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

The challenge was to create high levels of conversations and engagement around the broadcast of the Oscars on TNT, a Mexican TV channel, in order to generate a high number of tune-ins to this live event, increasing ratings and reach versus the previous year.

TNT has broadcast the Oscars – the most important live event of the...

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