Tim Hortons: The Away Game

Tim Hortons, the Canadian quick-service restaurant chain, launched a social media campaign that successfully improved brand perceptions and defended its market share in Canada.

Campaign details

Brand: Tim HortonsBrand owner: Tim HortonsLead agencies: Zulu Alpha Kilo, UMContributing agencies: Artifact Nonfiction, ZulubotCountry: CanadaIndustries: Restaurants & takeawaysMedia channels: Content marketing, Online video, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Tim Hortons is Canada's largest quick service restaurant. Named after Canadian icon and former NHL player Tim Horton, the company has supported hockey at a local and national level for decades. Just as hockey is a part of Canada's national identity, it is an essential aspect of...

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