Campaign details
Brand: Tic TacBrand owner: FerreroLead agency: Wunderman MexicoContributing agencies:Country: MexicoIndustries: ConfectioneryMedia channels: Content marketing, Online video, Social mediaBudget: 500k - 1 million
Executive summary
Tic Tac, a confectionery brand, was launching a new flavour in Mexico – peppermint – targeting millennial consumers.
We started with understanding our millennial consumer's main motivation to break the routine, to establish a bond with them based on our internal attributes.
This inspired us to take the soft and delicious flavour and the intense freshness of peppermint flavouring to...