The University of Sydney: Dynamic recruitment

The University of Sydney, the Australian education institution, used programmatic and personalisation to increase postgraduate applications.

Campaign details

Brand: The University of SydneyBrand owner: The University of SydneyLead agency: The MonkeysCountry: AustraliaIndustries: Educational, universitiesMedia channels: Online display, Programmatic display, Search marketing, Social mediaBudget: 500k - 1 million

Executive summary

Would a banner ad influence your choice of where to study for your postgraduate degree? Probably not. Perhaps 6,000 different banners might – especially if they were all dynamically produced to match your course interests and reflect where you were in your own personal application process.

This paper shows how a personalised digital recruitment approach that...

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