The Live Love Laugh Foundation: Ask Again

Mental health charity, the Live Love Laugh Foundation, used a multichannel approach to tackle depression and remove its stigma in India.

Campaign details

Brand: The Live Love Laugh FoundationBrand owner: The Live Love Laugh FoundationLead agency: McCann WorldgroupCountry: IndiaIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Online video, Outdoor, out-of-home, Print, general - unspecified, Social media, Wesbites & micrositesBudget: Up to 500k

Executive summary

In India, fifteen people commit suicide every hour (Source: NCRB). Depression is the leading cause. Rather than seeking help, the associated stigma makes sufferers turn inward and want to hide it. This deceptive normalcy makes suicidal intent harder to detect. The need of the...

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