The Times of India: Lost Votes

English-language daily the Times of India threw its might behind a voting rights campaign, raising its profile among younger readers in the country.

Campaign details

Brand: The Times of IndiaBrand owner: Bennett Coleman & Co. Ltd. (The Times Group)Agency: Bennett Coleman & Co. Ltd.Market: IndiaIndustries: NewspapersMedia channels:Cinema, Content marketing, Integrated, Newspapers, Outdoor, out-of-home,...

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