Thai Dog House: Immortal Adoption

Predashanok Isaranggura Na-Ayuthya

Thai Dog House and Soi Dog Foundation, the biggest dog shelter in Thailand, increased dog adoptions by 130% with an unusual pet matching website.

Campaign details

Brand: Thai Dog HouseBrand owner: Thai Dog HouseLead agency: BBDO BangkokCountry: ThailandIndustries: Charities & voluntary organisationsMedia channels: Websites & micrositesBudget: Up to 500k

Executive summary

In partnership with Thai Dog House and Soi Dog Foundation, the biggest dog shelter in Thailand, we created Immortal Adoption, the world's first dog recognition algorithm that can match your late dog with an identical shelter dog. Utilising a combination of creative use of data and human insight, we created a programme that can help grieving pet owners while also curbing...

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