Tefal: Getting people to barbecue at 50ºC

Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

Campaign details

Brand: Tefal Brand owner: Groupe SEB Lead agency: Wunderman Dubai Country: Saudi Arabia, United Arab Emirates Industries: Home appliances Media channels:Online display, Online video, Programmatic display, Social media, Word of mouth, influencer Up to 500k

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