Tecate: Gender Violence

Tecate, the Mexican beer brand, used a campaign against domestic violence to increase sales in Mexico.

Campaign details

Brand: TecateBrand owner: HeinekenLead agency: NómadesCountry: MexicoIndustries: Beer & ciderMedia channels: Public relations, Social media, Television, Word of mouth, advocacyBudget: 1 - 3 million

Executive Summary

Gender...

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