Tarjeta Cencosud: The Financial Hack

Argentine retailer Cencosud used digital and social media to increase its subscriber base of customers for its credit-card brand Tarjeta Cencosud and generate commitment to the card from existing users via a partnership with NGO Techo.

Campaign details

Brand: Tarjeta Cencosud Brand owner: Cencosud Group Lead agency: Wunderman BA Country: Argentina Industries: Credit cards & loans Media channels: Email marketing, Online video, Social media, Websites & microsites Budget: Up to 500k

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