Campaign details
Brand: SunsilkBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agencies: NuWorksCountry: PhilippinesIndustries: Hair careMedia channels: Games & competitions, Mobile & apps, Packaging & design, Sales promotion, Social media, Virtual & augmented realityBudget: 500k - 1 million
Executive summary
Sunsilk, a popular hair-care brand in the Philippines, developed a promotional campaign to grow its variant, Strong and Long. The brand's core audience was young Filipino women and the campaign was set to launch in time for summer. It was a crucial time to activate, as it is...