Campaign details
Brand: StayfreeBrand owner: Johnson & JohnsonLead agency: DDB Mudra GroupCountry: IndiaIndustries: Feminine hygieneMedia channels: Competitions & contests, Content marketing, Events & experiential, Livestreaming, Online video, Point of purchase, in-store, Social media, Word of mouth, influencersBudget: 10 - 20 million
Executive summary
The more things change, the more they seem to stay the same.
Women in India were making huge strides – running corporations and branches of government, anchoring blockbuster movies, triggering business growth and cultural shifts. But while so much changed for the better, a...