Starbucks: Starbucks & Social – How Starbucks created the fourth place in coffee culture

Starbucks, the coffee company and coffee house chain, ran a social media campaign that successfully drove sustainable, long-term growth in the UK market.

Campaign details

Brand: Starbucks UKBrand owner: Starbucks UKLead agency: Manning Gottlieb OMDCountry: United KingdomIndustries: Restaurants & takeawaysMedia channels:Events & experiential, Merchandise & free gifts, Packaging & design, Sales...

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