Campaign details
Brand: Star SportsBrand owner: Star NetworkLead agency: MindshareContributing agency: ShowtMarket: IndiaIndustries: Tv channels, services & programmesMedia channels: Mobile & apps, TelevisionBudget: Up to 500k
Executive summary
Khelo India School Games were the first games under the Khelo India initiative and took up the challenge of re-imagining the school games. The games were widely applauded, and the Khelo India School Games participants went on to win multiple medals at international sport events.
The #5MinuteAur campaign is based on a simple insight that we are...