Sprite: Break the Pretence

Ronit Roy, Ria Pandit, Lakshay Anand, Sajneet Kaur

This case study describes how the soft drinks brand Sprite used a search-based, real-time content strategy to increase brand penetration in India.

Campaign details

Brand: SpriteBrand Owner: The Coca Cola CompanyLead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Carbonated soft drinksMedia Channels: Online display, Search marketing

Executive summary

Sprite's brand philosophy of calling...

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