Sprint Latino: La Futbolera

Telco Sprint launched a chatbot-based game in Facebook Messenger to drive positive engagement with the Latino market in the US.

Campaign details

Brand: Sprint LatinoBrand owner: SprintLead agency: M8, AlmaCountry: United StatesIndustries: Telephone & internet servicesMedia channels:Content marketing, Games & competitions, Mobile & apps, Online video, Social media, Sponsorship...

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