Space: Monzón – Idol. Champion. Murderer.

TV channel Space adopted a strong segmentation strategy in Argentina to target distinct groups of viewers, and capture a new and more diverse audience.

Campaign details

Brand: Space Brand owner: Turner Lead agency: Initiative Contributing agencies: Reprise Digital, Cadreon Country: Argentina Industries: TV channels, services, programmes Media channels: Content marketing, Online video Budget: Up to 500k

Executive sum

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