Campaign details

Brand: Socialistisk Folkeparti (SF)
Brand owner: Socialistisk Folkeparti (SF)
Lead agency: UncleGrey
Country: Denmark, Germany, Spain, United Kingdom, United States
Industries: Charities & voluntary organisations
Media channels: Outdoor, out-of-home, social media
Budget: Up to 500k

Executive summary

This is the story of how a small Danish political party managed to capture the attention of the world by repurposing a traditional medium to make a big impact in a digital world.

The left-wing political party Socialistisk Folkeparti (SF) had experienced a vast decline in popularity after it had entered government in 2011. Becoming part of the establishment made many of its voters feel that SF had lost touch with its roots.

With its dwindling popularity, SF needed to make its way back into the political and cultural conversation and win back voters. A small budget meant that this was going to be no easy task.