Campaign details
Brand: Smart Energy GBBrand owner: Smart Energy GBLead agency: AMVBBDOCountry: United KingdomIndustries: Energy & water suppliersMedia channels: Content marketing, Online display, Online video, Social mediaBudget: 1 - 3 million
Executive summary
In 2014 Great Britain embarked upon the biggest national infrastructure project of our lifetime: rolling out 53 million smart meters in 30 million homes. Despite this monumental change, hardly anyone cares – especially not young people.
This paper demonstrates how Smart Energy GB, the independent voice of the smart meter rollout, conquered 21-28-year-olds' energy indifference...