Campaign details

Brand: Škoda Auto a.s.
Brand Owner: Škoda Auto a.s.
Lead Agency: Prague Bistro Digital s.r.o.
Contributing Agency: Cinq
Country: Czech Republic
Industries: Automakers & marques, Compact, small family cars, Eco, hybrid, electric cars, Luxury automotive, Mid-size, large family cars, Motorcycles, bikes, MPVs, minivans, Supermini, subcompact cars, SUVs, 4x4s, Tyres, fuel, accessories, services, Vans, Trucks, RVs
Media Channels: Word of mouth, advocacy
Budget: Up to 500k

Executive Summary

Since 2007, Škoda Auto has been planting one tree for every car sold.
In 2016, the company's CSR programme celebrated more than a half million trees planted this way.

Our goal was to introduce this activity to the general public... Škoda Auto stands for Simply Clever and innovative products. Discover how we managed to imprint the brand values into our immersive installation.