Campaign details
Brand: SBI Life InsuranceBrand owner: State Bank on IndiaAgency: WATConsultMarket: IndiaIndustries: InsuranceMedia channels: Content marketing, Online video, Social mediaBudget: 500k - 1 million
Executive summary
For India to truly benefit from its demographic divide, the youth needed to be inspired with purpose. In order to do that, it was essential to capture the imagination of the youth to take on happy responsibilities towards their loved ones while instilling the same sense of responsibility towards the community at large. The brand proposition of SBI Life Insurance...