Samsung: Predict to Prevent

Samsung, the technology company, developed a predictive text tool to help sufferers of depression in Thailand.

Campaign details

Brand: SamsungBrand owner: SamsungLead agency: BBDO BangkokCountry: ThailandIndustries: Telephone & internet servicesMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

Three-hundred and fifty million people worldwide suffer from depression, and communicating with them can sometimes do more harm than good, despite best intentions.

Texting is the main channel people use to communicate with one another and for people with depression communication via text is riskier than face to face communication because people are unable to recognise tone of voice, facial expressions and body language. Knowing...

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