Royal Institution of Chartered Surveyors: Cities for Our Future

Matt White

Professional body, the Royal Institution of Chartered Surveyors, used social media to launch a global innovation competition to find ways to overhaul the urban landscape.

Campaign details

Brand: Royal Institution of Chartered Surveyors (RICS)Brand owner: Royal Institution of Chartered Surveyors (RICS)Lead agency: VCCP KinContributing agencies: Good Relations, VCCP MediaCountry: GlobalIndustries: Business servicesMedia channels: Competitions & contests, Content marketing, Email marketing, Online video, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Chartered surveying is perceived as uninspiring, and not conducive to driving useful change. The Royal Institution of Chartered Surveyors (RICS) sees it differently. From its point of view, surveyors safeguard the built environment, drastically...

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