Campaign details

Brand: Romanian Police
Brand owner: Romanian Police
Lead agency: Mercury360 Communications
Country: Romania
Industries: Military & emergency services
Media channels: Events & experiential, Public relations, Social media
Budget: No budget

Executive summary

The Survivors was the first outdoor museum in Romania showcasing car seats stripped from vehicles involved in an accident. Each seat was accompanied by an audio story about how wearing a seatbelt could have prevented an injury or even saved a driver's life.

The main goal was to decrease the number of victims that resulted from not wearing a seatbelt.

The second goal was to create awareness about the unthinkable outcomes of not wearing a seatbelt even when driving in the city. The third goal was to influence the behaviour of drivers by pursuing them to wear a seatbelt.