Campaign details
Brand: River IslandBrand owner: River IslandLead agency: Manning Gottlieb OMDContributing agencies: Studio BoulevardCountry: United KingdomIndustries: Clothing & fashion retailMedia channels: Mobile & apps, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, Television, Video on demand, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
In an increasingly challenging retail landscape, River Island, a long-established fashion retail brand, was struggling to be heard and get noticed. The brand had always inspired people to express themselves through fashion. We now wanted River...