River Island: Labels Are For Clothes

Zehra Chatoo

River Island, the British fashion brand, successfully increased revenue in the UK by running an informed social media campaign.

Campaign details

Brand: River IslandBrand owner: River IslandLead agency: Manning Gottlieb OMDContributing agencies: Studio BoulevardCountry: United KingdomIndustries: Clothing & fashion retailMedia channels: Mobile & apps, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, Television, Video on demand, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

In an increasingly challenging retail landscape, River Island, a long-established fashion retail brand, was struggling to be heard and get noticed. The brand had always inspired people to express themselves through fashion. We now wanted River...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands