Campaign details
Brand: RITZ Crisp & ThinsBrand owner: MondelēzLead agency: TMPG (Trade Marketing Promotions Group)Country: United StatesIndustries: Bread, cake & biscuitsMedia channels: Competitions & contests, Content marketing, Mobile & apps, Online display, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
RITZ is an iconic brand with huge name recognition and success within the grocery channel. But within the convenience store channel RITZ Crackers were underperforming and cracker sales overall were declining. In order to be successful in...