Rexona: Movement for Movement

Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.

Campaign details

Brand: RexonaBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: Grab, Google, ViceCountry: IndonesiaIndustries: Deodorants, anti-perspirantsMedia channels: Content marketing, Mobile & apps, Online video, Public relations, Television, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive Summary

Rexona’s Movement for Movement campaign demonstrates that purpose can bring together brands, people, media and technology to move for a greater cause.

Gerak may be the first-of-its-kind mobility assistant to aid people with disabilities navigate their city, but it is the movement of others that caused it...

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