Rexona: Move Yang Betul

Deodorant brand Rexona used a hyper-adaptive creative solution to leverage its partnership with the English Premier League and improve brand awareness in Malaysia.

Campaign details

Brand: Rexona Brand owner: Unilever Lead agency: Mindshare Contributing agency: Havas Immerse Market: Malaysia Industries: Deodorants, anti-perspirants Media channels: Content marketing, Online video, Social media Budget: 500k - 1 million

Executive s

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