Rexona: Move Yang Betul

Deodorant brand Rexona used a hyper-adaptive creative solution to leverage its partnership with the English Premier League and improve brand awareness in Malaysia.

Campaign details

Brand: RexonaBrand owner: UnileverLead agency: MindshareContributing agency: Havas ImmerseMarket: MalaysiaIndustries: Deodorants, anti-perspirantsMedia channels: Content marketing, Online video, Social mediaBudget: 500k - 1 million

Executive summary

Rexona managed to become part of the conversation of Malaysian men through smarter partnership, dynamic creative, and an adaptive creative solution. Rexona managed to cut through the clutter and increase the relevance of our message which resulted not only in an increase of audience interaction, but also in the actual business impact on the brand.

Market background and...

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