Rexona: Grab Life by the Hands

Number-one deodorant in Argentina, Rexona created a precision marketing campaign to launch its new hand soap, grow market share and generate awareness.

Campaign details

Brand: Rexona Brand owner: Unilever Lead agency: Initiative Contributing agencies: Reprise Digital Country: Argentina Industries: Bath, toiletries & soap Media channels: Online display, Online video, Outdoor, out-of-home, Product sampling, Pro Up to 500k

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