Renault: This is Renault

Fabio Belfiori Belfiori, Corrado Gallo, Valentina Geria

Automotive brand Renault Italy harnessed the power of the playlist to strengthen its links with its fan base and further increase loyalty.

Campaign details

Brand: RenaultBrand owner: RENAULTLead agency: OMDContributing agency: DatalyticsMarket: ItalyIndustries: Automakers & marquesMedia channels: Online video, Radio & audio, Social mediaBudget: Up to 500k

Executive summary

At Christmas time every brand struggles to find an impressive way to engage its customers and social community, trying to be relevant and to gain as much attention as possible over competitors.

Automotive brand, Renault Italy, decided to enter the arena leveraging one of its most powerful assets: 30 years of TV commercials and music soundtracks. The goal...

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