Renault Captur: Tokyo Edition

Renault Italy, the car manufacturer, successfully drove sales of its Tokyo-inspired limited-edition Captur in Italy through an innovative digital campaign.

Campaign details

Brand: Renault CapturBrand owner: Renault ItalyLead agency: OMD ItalyContributing agencies: Publicis ItalyCountry: ItalyIndustries: SUVs, 4x4sMedia channels: Online video, Social media, Voice, chatbots, Websites & micrositesBudget: Up to 500k

Executive summary

In 2018, Renault launched a limited edition of its Captur model – inspired by Tokyo, one of the most eclectic and crazy cities in the world – in collaboration with Lapo Elkann, famous nephew of Giovanni Agnelli (Fiat's most famous president) and CEO of Garage Italia Customs – the company that collaborated with...

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