Campaign details
Brand: Renault CapturBrand owner: Renault ItalyLead agency: OMD ItalyContributing agencies: Publicis ItalyCountry: ItalyIndustries: SUVs, 4x4sMedia channels: Online video, Social media, Voice, chatbots, Websites & micrositesBudget: Up to 500k
Executive summary
In 2018, Renault launched a limited edition of its Captur model – inspired by Tokyo, one of the most eclectic and crazy cities in the world – in collaboration with Lapo Elkann, famous nephew of Giovanni Agnelli (Fiat's most famous president) and CEO of Garage Italia Customs – the company that collaborated with...