Reebok: Girls Do(n't) Fight

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

Campaign details

Brand: Reebok Brand owner: Reebok Lead agency: McCann Worldgroup India  Country: India Industries: Sportswear Media channels: Events & experiential, Magazines - consumer, Online video, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio & audio, Social media, Television, Websites & microsites 500k - 1 million

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