RDFL – The Lebanese Women Democratic Gathering: RDFL – Young Bride

Non-governmental women's protection organisation The Lebanese Democratic Women’s Gathering raised awareness of child marriage in Lebanon.

Campaign details

Brand: RDFL – The Lebanese Women Democratic GatheringBrand owner: RDFL – The Lebanese Women Democratic GatheringAgency: Wunderman Thompson BeirutMarket: LebanonIndustries: Charities & voluntary organisationsMedia channels: Direct marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Gender equality is neglected in Lebanon, where men are always heard and women are not. Women's role in society is solely perceived to be bringing children into the world and being the caretaker of the house. It gets worse for young girls who have no law to protect...

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