Campaign details
Brand: Puma x one8Brand owner: PumaLead agency: DDB Mudra GroupCountry: IndiaIndustries: SportswearMedia channels: Events & experiential, Livestreaming, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
Launching in a cut-throat category, with the ambition of redefining how fitness was viewed, sportswear brand Puma one8 faced a daunting test. In addition, the responsibility of representing the biggest fitness icon in Indian sport, Virat Kohli, meant the brand needed to have a meaningful impact on fitness.
With a premium product, ensuring brand adoption and inspiring...