Premier Futsal Launchpad: From a poster in the room to sharing the dressing room
Ketan Rambhia, Mehak Jaini
This case study shows how Premier Futsal, India's first professional futsal league, took the country's love for competition shows and turned it into a successful strategy to raise brand awareness and find new players.
Campaign details
Brand: Premier Futsal LaunchpadBrand Owner: Premier Futsal Management LimitedLead Agency: DDB Mudra Group, MumbaiCountry: IndiaIndustries: SportsMedia Channels: Events & experiential, Online display, Online video, Social mediaBudget:Up to...
