Premier Futsal Launchpad: From a poster in the room to sharing the dressing room

This case study shows how Premier Futsal, India's first professional futsal league, took the country's love for competition shows and turned it into a successful strategy to raise brand awareness and find new players.

Campaign details

Brand: Premier Futsal Launchpad Brand Owner: Premier Futsal Management Limited Lead Agency: DDB Mudra Group, Mumbai Country: India Industries: Sports Media Channels: Events & experiential, Online display, Online video, Social media Budget:Up

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands